Shopify / DTC

Buyers want shipping and policy answers before they hit checkout.

DTC brands usually lose score in the same places: policy findability, direct answers, and whether the FAQ is actually connected to product pages.

Typical benchmark

52

C

Good intent, but not enough specificity to deflect support or win confidence.

The best pages answer shipping, delivery, and returns in plain language and keep those answers linked from the main nav or product area.

Priority questions

Shipping and delivery expectations
Returns, exchanges, and refunds
Sizing, ingredients, and materials
Subscriptions and subscription changes

Common failures

  • FAQ buried in footer-only navigation
  • Policy language that does not answer the question directly
  • Too many generic reassurance statements, not enough specifics
See sample report